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Tuesday, 28 June 2011

Briefcases - From The Eye Of The Media

By Shannon Hilson


I was doing some research on some top briefcase manufacturers and could not help but notice some interesting things that made me ask myself an important question - "Should the media's choice be my choice?"

Some of the manufacturers I looked at included Zero Haliburton, Targus, Matias, Vanguard, Rimowa, Mezzi, Solo, and TZ. You can easily see that they each had great products. I however had to wonder the reason behind the media success being enjoyed by one of them. This called for a closer look.

Mezzi cases out of all the other manufacturers seem to be loved by many a shows and movies. Is there any particular reason why Mezzi cases seem to be preferred by the media over cases from other manufacturers like: Zero Haliburton, Targus, Matias, Vanguard, Rimowa, Solo, and TZ? Or is it just a media hype?

Upon close scrutiny, it was clear that Mezzi cases were experts at Aluminum cases and had some of the best products in these lines. Surprisingly though, these their great and stylish Aluminum cases were sold for less that what you would buy a similar case from other manufacturers like Zero Haliburton, TZ, Solo, Rimowa, Vanguard. Who would pass up an opportunity of getting a good quality case at a lower cost? Not even the Billionaire Jay-Z who used a Mezzi M-Zero Molded Aluminum Case when he shot "Show Me What You Got".

NBC seems to think so too using different Mezzi cases for their Tv shows - "Chuck", "Knight Rider", and "Deal or No Deal".

A Mezzi case was also featured in Mission Impossible III with Tom Cruise and "Shooter" with Mark Wahlberg.

Can you imagine being able to afford and use a case that Jay-Z used? It is not everyday that something like that happens. It should be very clear why Mezzi cases seem to be gaining the upper hand. They are one of the manufacturers you are sure of getting very high quality Aluminum cases from. They however stand out by having a very wide selection of products coupled with the cheapest prices.

I now know it's not media hype. It's business sense.




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