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Tuesday, 8 January 2013

One of many biggest Louis Vuitton retailers

By Blanche Moyse


Within the Plaza 66 Maison shoppers can anticipate to locate Louis Vuitton punching luggage, hammocks and transportable artist's benches along with a made-to-measure shoe and luggage services. Lots of the top brass of Louis Vuitton including operator Bernard Arnault, CEO Yves Carcelle and Creative Director Marc Jacobs travelled to Shanghai for the opening celebration and style demonstrate. They were accompanied by a swollen delegation of other LVMH brand CEOs, celebrities, VIP visitors and press for a number of days of activities all bordering the store and the arrival of the Louis Vuitton Convey. Developed by renowned retail architect Peter Marino (who attended the opening in head-to-toe bike leathers along with a fresh mohawk), the new store spans a few floors and a number of other thousand square meters to make it not only the biggest retailer in China, but among the biggest Louis Vuitton shops worldwide.

Having a spiral staircase decked out brass and leather-based handrails, opulent marble and modern sculptures and artwork functions throughout, the store is really a must-see for anybody by having an ounce of fascination within the trend and style globe. Following his acclaimed Spring/Summer 2009 ready-to-wear demonstrate for Louis Vuitton, Marc Jacobs understood specifically who he desired to embody the spirit from the period: Madonna must be the encounter of Louis Vuitton's Spring/Summer style campaign.

The enduring pop star was photographed by her long-time creative collaborator Steven Meisel, the first time the influential style photographer has shot a marketing campaign for Louis Vuitton. The chemistry between the 2 is evident as - inside a sepia-toned placing reminiscent of a Paris cafe within the Forties, with its zinc bar, bentwood chairs and air thick with smoke - Madonna transforms into Marc Jacobs' vision of the quintessential Parisienne, hanging provocative poses in the season's sexy quick skirts, ethnic-inspired sandals and animal-print bangles. "I needed the marketing campaign to be really bold, really sensual and very atmospheric.

To carry off all these references and this all sophistication, we needed the final word performer - and for me, which is Madonna says Marc Jacobs. Antoine Arnault, Head of Communications for Louis Vuitton, comments: "We are delighted to possess Madonna since the star of our new fashion marketing campaign. These are completely gorgeous pictures whose rich imagery truly recaptures the magic of what was a wonderful style show." The Louis Vuitton Spring/Summer marketing campaign will split within the February 2009 issues of publications globally.

The initial visuals demonstrate Madonna with all the Kalahari baggage in Monogram canvas and Monogram-embossed leather-based. Adhering to his commended Spring/Summer 2009 ready-to-wear display for Louis Vuitton, Marc Jacobs understood exactly who he needed to embody the spirit from the year: Madonna must be the face of Louis Vuitton's Spring/Summer trend campaign. The iconic pop star was photographed by her long-time imaginative collaborator Steven Meisel, the initial time the influential style photographer has shot a marketing campaign for Louis Vuitton. The chemistry among the 2 is evident as - inside a sepia-toned placing paying homage to a Paris cafe inside the Forties, with its zinc bar, bentwood chairs and air thick with smoke - Madonna transforms into Marc Jacobs' eyesight in the quintessential Parisienne, placing provocative poses within the season's alluring brief skirts, ethnic-inspired sandals and animal-print bangles. "I wanted the campaign to be really bold, really sensual and very atmospheric.




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