Louis Vuitton is named the most effective Global Brand within the trend sector, within a latest examine, which rated throughout the world organizations in terms of their estimated total yearly value. The French style home - whose innovative director is Marc Jacobs - beat off opposition from Gucci, Burberry and Prada inside a recent examine, which rated throughout the world organizations when it comes to their approximated overall once-a-year price. Swedish higher road chain H&M came second, while Zara - which is popular with Duchess Catherine and her sister Pippa Middleton - was third. British model Burberry was ranked sixth and its CEO, Angela Ahrendts, was thrilled with the position.
At the Home of FIFA in Zurich, Louis Vuitton and FIFA announced their collaboration on a new travel case for the FIFA World Cup Trophy. Currently being designed, it will be used for the first time at the 2010 FIFA World Cup South Africa. What is and always continues to be unique about Louis Vuitton is a very special blend of tradition and innovation, craftsmanship and creativity, history and modernity. It was in 1837 that Louis Vuitton arrived in Paris and apprenticed himself to Monsieur , a reputed layetier-emballeur, the term used in those days for packers of travelers trunks. He inaugurated his own Maison in 1854, one that became, over time, a luxury house renowned for its savoir faire and its expertise within the making of special orders. Today, the workshop in France designs and makes some 450 special orders a year, complying with the most exceptional requests. The company original vocation as a layetier-emballeur is thus respected, for Louis Vuitton has always created cases to carry its client's most treasured belongings.
It is with that in mind that FIFA President Joseph S. Blatter decided to place a special order for a case for the most coveted trophy inside the world: the FIFA World Cup Trophy. The FIFA World Cup Trophy is our most precious asset. It the most coveted trophy, not only inside the world of football but beyond. It succeeds in uniting fans all around the world inside a healthy competition for the final prize. A trophy, as precious as the FIFA World Cup Trophy deserves a travel case of the same elegance and prestige. From now on, the trophy will not only travel in safety, but it will also travel in style.
Today, Louis Vuitton is honored to be able to bring its savoir faire to the most exceptional sporting opposition of our time by accompanying the legendary trophy on its future travels around the world.
Antoine Renault, Head of Communications for Louis Vuitton, commented: We are very proud to have been chosen by FIFA to dedicate our know-how to creating the case for the most beautiful trophy: the FIFA World Cup Trophy. From the legendary bed-trunk developed by Georges and Louis Vuitton in 1868 for the explorers, to the case for the oldest sporting trophythe America Cup and the special order for the iPod case from a well-known designer, the Maison has always combined clever and elegant ways to satisfy the very specific needs of its clients, allowing them to express their uniqueness or achieve their dream.
At the Home of FIFA in Zurich, Louis Vuitton and FIFA announced their collaboration on a new travel case for the FIFA World Cup Trophy. Currently being designed, it will be used for the first time at the 2010 FIFA World Cup South Africa. What is and always continues to be unique about Louis Vuitton is a very special blend of tradition and innovation, craftsmanship and creativity, history and modernity. It was in 1837 that Louis Vuitton arrived in Paris and apprenticed himself to Monsieur , a reputed layetier-emballeur, the term used in those days for packers of travelers trunks. He inaugurated his own Maison in 1854, one that became, over time, a luxury house renowned for its savoir faire and its expertise within the making of special orders. Today, the workshop in France designs and makes some 450 special orders a year, complying with the most exceptional requests. The company original vocation as a layetier-emballeur is thus respected, for Louis Vuitton has always created cases to carry its client's most treasured belongings.
It is with that in mind that FIFA President Joseph S. Blatter decided to place a special order for a case for the most coveted trophy inside the world: the FIFA World Cup Trophy. The FIFA World Cup Trophy is our most precious asset. It the most coveted trophy, not only inside the world of football but beyond. It succeeds in uniting fans all around the world inside a healthy competition for the final prize. A trophy, as precious as the FIFA World Cup Trophy deserves a travel case of the same elegance and prestige. From now on, the trophy will not only travel in safety, but it will also travel in style.
Today, Louis Vuitton is honored to be able to bring its savoir faire to the most exceptional sporting opposition of our time by accompanying the legendary trophy on its future travels around the world.
Antoine Renault, Head of Communications for Louis Vuitton, commented: We are very proud to have been chosen by FIFA to dedicate our know-how to creating the case for the most beautiful trophy: the FIFA World Cup Trophy. From the legendary bed-trunk developed by Georges and Louis Vuitton in 1868 for the explorers, to the case for the oldest sporting trophythe America Cup and the special order for the iPod case from a well-known designer, the Maison has always combined clever and elegant ways to satisfy the very specific needs of its clients, allowing them to express their uniqueness or achieve their dream.
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